Effective Date: June 1, 2025
This Privacy Policy outlines how we, our subsidiaries, and affiliates, process Personal Information collected through our websites (including rlcommunities.com) and other online interactions (the “Sites”). This Policy applies only to online services we own, provide, or maintain that link to this Privacy Policy.
Please review this Privacy Policy and our Terms of Use before using the Sites. By using the Sites or providing Personal Information, you agree to the Terms of Use and consent to RLC's data collection, use, and disclosure practices as described herein. If you disagree, please stop using the Sites.
Contents
- Personal Information We Collect and Why We Collect It
- How We Collect Your Personal Information
- How We Use Personal Information
- How We Disclose Personal Information
- Interactive Features on Our Sites
- Your Choices About Tracking and Communications
- Links to Non-RLC Websites
- Mobile Apps
- Email Communications
- Text/SMS Messages
- Security
- Age Restrictions
- Additional State Privacy Disclosures
- International Visitors
- Changes to This Policy
- How to Contact Us
Personal Information We Collect and Why We Collect It
“Personal Information” includes data that identifies, relates to, describes, or is linkable to you, such as name, email, or health details, as defined by applicable privacy laws. It excludes publicly available, de-identified, or aggregated data.
We may collect:
- Identifiers (e.g., name, address, email, IP address).
- Personal Records (e.g., phone number, social security number).
- Commercial Information (e.g., services considered).
- Health and Insurance Information (e.g., diagnosis, accessibility needs).
- Protected Classifications (e.g., age, gender, disability status).
- Internet Activity (e.g., browsing history, device data).
- Geolocation Data (e.g., physical location from IP).
- Audio/Visual Information (e.g., call recordings, photos).
- Employment Information (e.g., job title).
- Communications (e.g., email content, reviews).
We use this information for purposes consistent with this Policy or as disclosed at collection, including providing senior living services, improving our Sites, and meeting legal obligations.
How We Collect Your Personal Information
We gather Personal Information directly from you, automatically via the Sites, and from third parties. You may choose what to provide, but some data is required for certain features.
- Information You Provide: Via account registration, tour scheduling, job applications, forms, searches, subscriptions, communications, reviews, or social media.
- Information Collected Automatically: Using cookies, log files, and tracking technologies to capture IP addresses, device IDs, and usage data (see our “Cookies” section).
- Information from Other Sources: From Service Providers, affiliates, business partners, resellers, or data brokers.
How We Use Personal Information
We use your data to:
- Deliver retirement products and services.
- Personalize your online experience and improve navigation.
- Respond to inquiries or requests, sharing with relevant staff.
- Analyze trends, usage, and Site performance.
- Send marketing materials and ads.
- Enhance our Sites, marketing, and offerings.
- Verify your identity.
- Provide useful information about our or others' products.
- Prevent fraud or misuse of the Sites.
- Maintain transaction and communication records.
- Comply with laws, regulations, or legal processes.
- Investigate illegal activities or protect our rights.
- With your consent, for other specified purposes.
Cookies help us recognize devices, optimize functionality, analyze usage, target ads,and track email engagement.
How We Disclose Personal Information
We may disclose Personal Information for purposes consistent with this Policy or applicable law, including:
- Within our company affiliates, subsidiaries, and brands.
- To Service Providers (e.g., for customer service).
- To third parties for marketing, service improvements, or relevant offers.
- To advertising partners for ad targeting.
- As required for legal compliance, safety, or fraud prevention.
- To insurers or advisers for risk management or legal claims.
- To third parties in mergers, acquisitions, or bankruptcies.
Interactive Features on Our Sites
We use vendors for interactive features (e.g., chat). Your use is voluntary, and data (e.g., chat transcripts) may be retained. Vendors process this data on our behalf.
Social Features on Our Sites
Social Features allow connections with third-party sites (e.g., sharing content, logging in). Your shared data may be public, and both RLC and third parties may access it.
Analytics
We use analytics tools (e.g., Google Analytics, Hotjar) to understand Site use and improve marketing. This data may be stored by Service Providers in the U.S.
Advertising and Marketing
Third-party partners use Cookies to show personalized ads based on your Site behavior. We share aggregated or non-Personal Information with them.
Information from Generative AI Services
Our chatbots may use AI, with vendors collecting data via tools like Cookies.
Your Choices About Tracking and Communications
- Cookies and Tracking: Adjust preferences via our Cookie center (link at Site footer) or browser settings. Disabling Cookies may affect some features. Visit allaboutcookies.org for details.
- Do Not Track: We don't alter practices for “Do Not Track” signals but honor GPC opt-outs for California, Nebraska, Texas, and Virginia residents.
- Analytics and Ads: Opt out via Google, Facebook, or DAA/NAI tools (see links). Opting out limits interest-based ads but not all ads.
- Third-Party Integrations: Review YouTube or iCIMS privacy policies for connected accounts.
Mobile Apps
Uninstall via your device instructions. Adjust permissions in settings for tracking or notifications.
Email Communications
Unsubscribe from marketing emails via the “unsubscribe” link or email privacy@rlcommunities.com. Account-related emails may continue.
Text/SMS Messages
Opt-in is optional for texts about your account, promotions, or fraud alerts. Standard charges may apply. Opt-out anytime via device instructions or contact privacy@rlcommunities.com or (402) 420-2311.
Security
We use reasonable measures to protect Personal Information from loss or unauthorized access. However, Internet and electronic storage are not fully secure, and security cannot be guaranteed. You must safeguard your account credentials.
Age Restrictions
The Sites are not for those under 18. We do not knowingly collect data from children.
Additional State Privacy Disclosures
This section complies with the California Consumer Privacy Act (CCPA), Nebraska Data Privacy Act, Texas Data Privacy and Security Act, and Virginia Consumer Data Protection Act for consumers in those states.
- Personal Information: Includes Biometric Information (e.g., fingerprints) and Inferences (e.g., preference profiles) collected online or offline. Usage and disclosure follow sections above.
- Sensitive Data: Includes social security numbers, precise geolocation, health data, etc., not used beyond permitted purposes.
- Sales and Targeted Advertising: We disclose Identifiers, Internet Activity, and Inferences for Targeted Advertising via Cookies to Advertising Networks and Social Networks. Text messaging data isn't sold. No sales of data from those under 16.
- State Privacy Rights:
- Right to Know, Confirm, and Access your data.
- Right to Delete or Correct your data (with exceptions).
- Right to Opt Out of Sales/Targeted Advertising (use “Do Not Sell” link or GPC).
- Right to Data Portability.
- Right to Appeal denied requests.
- Contact privacy@rlcommunities.com or call (402) 420-2311 with “State Privacy Request.” Verification may be required.
- California Retention: We retain data as needed for operations, legal purposes, or compatibility with collection context, potentially indefinitely under law. Contact us for retention details.
- California Shine the Light: We don't share data for third-party direct marketing. California residents may request compliance details at privacy@rlcommunities.com or 7101 S 82 nd Street, Lincoln, NE 68516 (Attention: Legal Counsel - Shine the Light). One request per year, via email or mail only.
International Visitors
Accessing Sites from outside the U.S. means your data may be transferred, processed, or stored in the U.S. Data laws may differ. Your use consents to this under this Policy.
Changes to This Policy
Using our Sites accepts this Privacy Policy and Terms of Use. We may update this Policy as needed.
How to Contact Us
For questions about this Policy or RLC's practices, email privacy@rlcommunities.com or write to:
Resort Lifestyle Communities
Attention: Privacy Inquiry
7101 S 82 nd Street
Lincoln, NE 68516